Last updated: 27th November 2025

Howdy Hounds Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you interact with us online or purchase our products.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant UK privacy laws.

 Who We Are

Howdy Hounds Ltd
Registered in England & Wales
Company Number: 16006879
Registered Address: 7 The Close, Norwich, England, NR1 4DJ

Email: Info@HowdyHounds.co.uk

Website: www.HowdyHounds.co.uk
Data Controller: Howdy Hounds Ltd

 What Personal Data We Collect

We may collect the following categories of information:

Type of Data - Examples - Why We Collect It

• Identity Data - Name, username - To process orders and create accounts
• Contact Data - Address, email, phone number - To deliver orders and provide support
• Payment Data - Payment method details (processed securely by third-party providers) - To complete purchases
• Technical Data - IP address, browser type, device information - To improve website functionality
• Marketing Data - Email preferences, communication history - To send offers and updates (only if you opt-in)
• Order & Usage Data - Purchase history, basket activity - To provide customer service and recommendations

We do not store full payment card details.

 How We Collect Your Data

• When you place an order
• When you register an account
• When you contact us via email or social platforms
• When you subscribe to newsletters
• Through cookies and tracking technologies when you browse the website

 How We Use Your Data

We process your data only when lawful to do so, including when:

• Fulfilling an order or providing services
• Managing your account
• Contacting you about your purchases or enquiries
• Sending marketing communications (only with consent)
• Preventing fraud or ensuring website security
• Complying with legal obligations (e.g. tax and accounting)

 Legal Basis for Processing

We rely on the following legal bases:

• Contract — to fulfil orders and provide customer service
• Consent — for marketing communications and optional cookies
• Legal Obligation — tax, accounting, and regulatory requirements
• Legitimate Interest — improving our services and protecting our business

You may withdraw consent at any time.

 Sharing Your Data

We may share data with trusted third parties, including:

• Payment processors (e.g., Stripe, PayPal, etc.)
• Delivery companies and logistics partners
• Website hosting / IT service providers
• Professional advisors (e.g., accountants)
• Marketing tools (if opted-in)

All third parties must protect your data and comply with UK GDPR.

We do not sell your personal data.

International Transfers

Some service providers may be located outside the UK.

Where this occurs, we ensure adequate protections (e.g., UK-approved standard contractual clauses).

Data Retention

We keep personal data only as long as necessary, typically:

• 6 years for order and tax-related records (legal requirement)
• Until you request deletion for marketing data

When no longer required, data is securely deleted.

Data Security

We use appropriate technical and organisational measures to safeguard your information and prevent:

• Unauthorised access
• Accidental loss or misuse
• Alteration or disclosure

Your Rights (UK GDPR)

You have the right to:

• Access your personal data
• Request correction of incorrect data
• Request deletion (right to be forgotten)
• Restrict or object to processing
• Receive a copy of your data (data portability)
• Withdraw consent to marketing at any time

To exercise your rights, contact us at:

Info@HowdyHounds.co.uk

Cookies

Cookies help us improve your experience. You can manage your cookie preferences in your browser settings.

For full details, please see our Cookie Policy: [Insert Link]

Marketing Communications

We will only send marketing emails with your explicit consent.

You can unsubscribe at any time via the link in our emails or by contacting us.

Complaints

If you are unhappy with how we handle your data, please contact us first.

You may also lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)

ico.org.uk

Updates to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated revision date.

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Email: Info@HowdyHounds.co.uk

Website: www.HowdyHounds.co.uk